01.Platform Introduction

Disclaimer: Please read the linked content critically. Many of these links have interesting perspectives but not every point in them is accurate (example inaccuracy: mixing quadratic growth with exponential growth).

Title	Type	People	Firms	Date
Software Programs the World	Podcast	Marc Andreessen, Ben Horowitz, Scott Kupor, and Sonal Chokshi	a16z	2016-07-10
When Software Eats Cars	Podcast	Benedict Evans	a16z	2015-08-25
Tesla Suspension Software Update	Article		Gigaom	2013-11-19
Preparing for the Technology Revolution Created by Artificial Intelligence	Podcast	Jerry Kaplan John Markoff	KPCB	2015-12-02
In Silicon Valley now its almost always winner takes all	Article	Om Malik	New Yorker	2015-12-30
Why Higher Ed Must Resist the ‘Platform Revolution’	Article	Joshua Kim	Inside Higher-Ed	2016-07-12

01a.Platform Introduction (Technical)

The three kinds of platforms you meet on the Internet	Article	Marc Andreesen	a16z	2007-09-16
Andreessen on Platforms	Article	Fred Wilson	avc.com	2007-09-17
APIs And Platforms: How Interfaces And Access Enable The Networked Economy	Article	Sangeet Choudary	platformed.info
Computing Platform	Article	Wiki volunteers	Wikipedia
Steve Yegge Google Platforms Rant	Blog	Steve Yegge	Google	2011-10-12
Ex-Amazonian urges Google to sample Amazon's secret sauce	Article		Infoworld	2011-10-12

02.Network Effects

Disclaimer: Please read the linked content critically. Many of these links have interesting perspectives but not every point in them is accurate (example inaccuracy: mixing quadratic growth with exponential growth).

Title	Type	People	Firms	Date
Metcalfe's Law is Wrong	Article	Bob Briscoe, Andrew Odlyzko and Benjamin Tilly	IEEE Spectrum	2006-07-01
Computing Conversations: Bob Metcalfe on the First Ethernet LAN	Video	Bob Metcalfe	IEEE Computer	2013-04-26
That Sneaky Exponential—Beyond Metcalfe's Law to the Power of Community Building	Article	David P. Reed	reed.com	1999-04-01
Group Forming Networks Resource Page	Collection	David P. Reed	reed.com
Sarnoff Law	Wiki			2016
Metcalfe Law in Reverse	Article	Jakob Nielsen	Nielsen Norman	1999-07-25
All About Network Effects	Slides	Anu Hariharan	a16z	2016-03-07
Getting Network Effects	Podcast	Anu Hariharan Jeff Jordan	a16z	2016-07-16
Network Effects Taxonomy	Podcast	James Currier and Anu Hariharan	a16z	2016-08-01
Data Network Effects	Podcast	Alex Rampell and Vijay Pande	a16z	2016-03-08
The Power of Data Network Effects	Article	Matt Turck		2016-01-04
Marketplaces (and Network Effects)	Video	Jeff Jordan	a16z	2016-07-19
The Marketplace Rules	Podcast	Jeff Jordan and Anu Hariharan	a16z	2015-02-18
Not Network Effects	Article	Jonathan Libov		2015-11-20
Facebook (messenger) breaks up with Microsoft Skype	Article	Matt Weinberger	Business Insider	2015-04-27
Network Effects, Return to Scale, and Barriers to Entry	Article	Mohamed Zahid	Quibb

05.Monetization

Title	Type	People	Firm	Date
Monetizing Mobile Apps using Vungle	Webpage		Vungle
Monetizing video content using Brightcove Video Cloud	Webpage		Brightcove
Upwork’s New Pricing: A Message from the CEO	Blog post	Stephane Kasriel	Upwork	2016-05-01

07.Openness

Title	Type	People	Firm	Date
Opening Platforms: How, When, and Why?	Working Paper	Eisenmann, Parker, Vanalstyne	HBS, Tulane, Boston	2008
Google and open systems	Blog post	Tom Eisenmann	HBS	2009-12-01
Is it better for businesses to adopt open or closed platforms?	Article	Jonathan Zittrain and Mark Vandenbrink	WSJ	2011-11-15
BNY Mellon---Open Platform and APIs	Article	Susan Fogarty	Information Week	2016-10-21
Intuit pushes open platforms, partnerships to fuel small business customer growth	Article		ZD Net	2016-10-25
Open Platform Strategies and Innovation: Granting Access vs. Devolving Control	Academic	Kevin Boudreau	Management Science	2010

09.Metrics

Title	Type	People	Firm	Date
16 Startup Metrics	Article	Anu Hariharan, Frank Chen, Jeff Jordan, Preeti Kasireddy	a16z
16 More Startup Metrics	Article	Anu Hariharan, Frank Chen, Jeff Jordan	a16z

10.Strategy

Title	Type	People	Firm	Date
Building to Independence on Top of Other Platforms	Article		Greylock	2016-03-01

Platforms Course Related Blogs and Collections

 

Blog Title	Blog Author	Blog Topic
Growth Hackers	Sean Ellis
Seeing Both Sides	Jeff Bussbang	VC perspectives from a former entrepreneur
Creative Connectivity	Nick Hunn	Wireless applications
Platforms and Networks	Tom Eisenmann	Networks, platforms, technology ventures, product management
Platform Revolution Resources	Geoff Parker	Link to articles
Networks Blog at Cornell	Cornell.edu Instructors
Om Malik Contributions	Om Malik at New Yorker

Business Analytics & Machine Learning

Title	Type	People	Firm	Date
On Machine Learning in Medicine and More	Video	Vijay Pande	a16z
Machine Learning, Big Data, and Causation	Podcast	Susan Athey	Econ Talk	2016-09-12
Machine Learning and the Master Algorithm (Discussion on A/B testing)	Podcast	Pedro Domingos	Econ Talk	2016-05-09

Economics

Economic Lowdown Podcast Series (esp. externalities and public goods)	Podcasts		St Louis Fed
Coase on Externalities, the Firm, and the State of Economics	Academic Podcast	Ronald Coase Russ Roberts	Econ Talk	2012-05-21